2023
NUI Driving Simulator
Storytelling · Interaction Design · VR Prototyping · 3D Modeling · Programming
The Client
BMW
The Brief
An immersive, gamified VR experience designed to preview a driver’s journey, enabling BMW Innovation teams to explore future in-car interactions.
Goals
Validate future driver–vehicle interactions by simulating gaze-based and attention-aware interfaces in an immersive VR environment.
Enable informed UX decisions for 2030 to reduce risk in future mobility concepts by identifying usability, distraction and cognitive load challenges early in development.
The Technique
Metaverse environment
Hand-tracking
VR projection
The Tools
Unreal Engine 5
Blender
Meta Quest
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